Profit has four levers, and only four: price, volume, variable cost and fixed cost. Price is the fastest and the most ignored; cutting costs is the most obvious and the one with limits. This Vispe Capital playbook brings together 50 profit levers, each with its financial logic, calculation examples and an execution protocol.
The material itself recommends not trying all 50 at once: start with 5 levers from the pricing and mix blocks, which deliver results within 30 days without spending money, then move on to the next blocks.
What's inside
- Block 1, Pricing: across-the-board price increases, measuring real customer loss, discounts only in exchange for something, three price options instead of one and indexed contracts.
- Block 2, Customer and product mix: margin by product and by customer, cutting the long tail with ABC analysis, fewer SKUs and a minimum order value.
- Block 3, Selling more to existing customers: a single-item upsell, reactivating inactive customers, recurring revenue, systematic referrals and purchase frequency.
- Block 4, The sales machine: conversion by funnel stage, targets and commissions based on margin, lead response time, standardized proposals and following up until you get a no.
- Block 5, Cost of goods and services sold: renegotiating the largest suppliers, discount versus payment terms, rework, buying on total cost and dead stock.
- Block 6, Structure and fixed expenses: zero-based budgeting, subscriptions, rent, outsourcing, tax regime and hiring.
- Block 7, Cash and working capital: collection period, automated collection follow-ups, supplier payment terms, swapping expensive debt and keeping personal and business finances apart.
Who it's for
- Owners and directors of small and mid-sized companies who want to increase margins with concrete actions.
- Sales and finance managers who need to decide what to do first.
How to use it
- Pick 5 levers from the pricing and mix blocks and put them into practice this month.
- Measure the effect on profit and cash.
- Come back to the playbook and move on to the next blocks.
