A company's value grows when it delivers predictable results, improves the quality of its earnings and reduces the uncertainty that keeps capital away. This Vispe Capital guide translates equity, finance and M&A practices to the reality of Brazilian small and mid-sized companies, focusing on the triad that drives valuation: growth, margin and risk reduction.
What's inside
- Valuation in practice: enterprise value and equity value, free cash flow and the main methods (discounted cash flow, multiples, precedent transactions and asset-based), with when to use each one.
- Metrics to decide with numbers: CAC, LTV, payback, NRR, ROIC and WACC, with their formulas.
- The Equity Thermometer: a 0-to-5 self-assessment covering management reporting, recurring revenue, unit economics, governance, owner dependency and risk management.
- Growth strategies: organic growth, margin tactics and leveraged growth (roll-ups, portfolio acquisitions and LBOs), with an illustrative case of a regional internet provider.
- A plan for the first 100 days and for 12 months.
- M&A step by step: why it creates value, transaction forms and structures, price and payment methods, and the timeline of a 12-to-24-week process.
- Four real cases of valuations and appraisal reports conducted by Vispe Capital, anonymized.
- Glossary and checklists: valuation readiness, growth that turns into valuation and the seller's data room.
Who it's for
- Owners of small and mid-sized companies who want to know what their company is worth and how to increase that number.
- Business owners planning to raise capital, sell, buy a competitor or organize succession.
How to use it
Start with the Equity Thermometer and prioritize items scored below 3. Run the 100-day plan, recalculate your valuation and only then consider an M&A move.



