Your company's valuation isn't decided at the negotiating table: it is built beforehand, with organized finances, risks under control and a good story to tell. This checklist brings together the proactive actions to structure the business and maximize its value, each with practical guidance on how to get started.

What's inside

  1. Organize your finances and documents: financial statements generated by your ERP, tax documentation in order and a monthly closing routine with your accountant.
  2. Know your market and its multiples: industry benchmarks and multiples such as EV/EBITDA for comparable businesses.
  3. Show growth and predictability: documented sales history, a defined business plan and a model that can scale.
  4. Reduce risk and debt: tax and labor compliance, formalized revenue and debt restructuring.
  5. Strengthen intangible assets (moat): customer loyalty, a stronger brand and documented processes.
  6. Prepare a pitch: a presentation of up to 10 slides, big numbers and projections in three scenarios.

Who it's for

  • Business owners considering selling the company, raising investment or bringing in a partner.
  • Managers who want to increase the company's value even without a transaction in sight.

How to use it

Check off what is already done and turn each pending item into a task with a deadline. Start with finances and documents, which support every other block, and review the checklist regularly until the company is ready to negotiate.